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Playboy 60th Anniversary

360MEG coordinated the Playboy 60th Anniversary celebration during Super Bowl XLVIII in New York City in 2014. The event took place at the Bud Light Hotel Lounge, situated between the Intrepid Air Craft Carrier and Museum and the Norwegian Cruise Line’s Getaway ship, which was reimagined as the Bud Light Hotel.

The celebration included a live musical performance by Nelly and Friends with DJ Irie providing beats, while Playmates in traditional Bunny costumes engaged with attendees. Sponsors supporting the event were Bud Light, A&E Network, History Channel, and Mini Cooper.

The gathering attracted over two thousand guests and featured notable attendees including Aaron Paul, Cooper Hefner, Geno Smith, Evander Holyfield, Solange Knowles, Michael Irvin, Ryan Phillippe, Queen Latifah, and Johnny Knoxville.