360MEG supported the JCPenney global re-launch throughout a fourteen-day build that took over New York’s Pier 57, turning it into a mini-city complete with coat check, guest and media registration, reception area, cocktail party, and a presentation room for almost 3,000 analysts, influencers, and press over the course of two days.
Following the final presentation, JCP’s market cap had increased by $1.5 billion — a testament to the power of a flawlessly executed brand moment.
Event Photos
